Marek Kuzmiak · Growth Strategist
Less ads.
More business.
I do marketing that behaves like business. Not for clicks, for profit. I test strategies on my own ventures and bring clients only what works.
How I can help
What should marketing change in your business?
Earn more. Stop wasting. Or get to results faster.
01
Earn more
Marketing that shows up in revenue and profit.
Win more customers
Performance campaigns and lead generation that bring relevant demand, not just traffic.
Turn more demand into sales
Conversion rate, offer, sales path, retention and customer value. More results from the traffic you already have.
Launch a new product or service
From strategy to first sales. Positioning, launch phasing, channels and the numbers to watch.
02
Waste less
More results from the budget, time and team you already have.
Find where the budget leaks
An independent audit of campaigns, channels and measurement. What to stop, what to fix and where to move the money.
Lower the cost per result
Better campaigns, budget allocation and attribution. Lower CPA and higher return without blindly increasing spend.
Automate the routine
AI, tools and processes that remove repetitive work and free the team for more important decisions.
03
Move faster
Fewer endless discussions. More clear decisions and execution.
Clarify positioning and offer
Who you are for, what makes you different and why a customer should choose you.
Set priorities and a plan
What to do now, what can wait and which activities have the best chance of delivering results.
Speed up the marketing team
Mentoring, processes, competencies and evaluation so the team does not wait for every next decision.
Ways to work together
From one consultation to your external marketer
Start small. When it makes sense, we scale the collaboration.
Quick start
Consultation
from €90
60 to 90 minutes 1:1 on a specific topic. A second opinion, a sanity check or a fast fix.
- Come with a topic, leave with action steps
- Online or in person in Bratislava
- No commitments, no long contracts
Clear deliverable
Project
from €950
A defined scope with a clear output and deadline. Strategy, audit, campaign or launch.
- You know exactly what you get and when
- Fixed budget agreed upfront
- Handover including team onboarding
Three levels
Retainer
from €490 / month
I become your external marketing director. Direction, leading your people and suppliers, accountability for the numbers. Three levels from €490 to €2,400 a month.
- Senior expertise without the cost of an in-house hire
- Continuity: I track and tune the numbers ongoing
- Scope adjusted month by month
You never pay twice. The consultation fee is credited against a project or your first month on a retainer.
Prices are exclusive of VAT.
Two paths
Big brands and small projects alike
Via ISTROPOLITANA
I work as a Growth Strategist at ISTROPOLITANA, helping big brands long-term. If you need full service: strategy, creative, production and media under one roof, this is your path.
Directly
For small and mid-size companies, startups and projects where we find common ground. Fast communication, no agency overhead. From a single consultation to a long-term retainer. You do not need to be a big brand. I like working where results show quickly.
Results
Numbers instead of adjectives
A selection of delivered collaborations. Behind every number is strategy, execution and evaluation.
+0%
design e-shop revenue in 12 months
0%
ROAS for a snowboard school on a competitive market
+0%
beauty salon chain revenue year over year
−0%
customer acquisition cost for automated software sales
Ergonomic chairs
Stock sold out twice. Up to 38% of the marketing budget saved.
Real estate development
40 apartments sold in phase one. 43% above an ambitious target.
Tools for craftsmen
Online revenue +48%, brand search +86% year over year.
Business services
A loss-making division turned to +62% profitability year over year.
Luxury townhouses
Project awareness +586%, interest +367% on a limited budget. A strong new USP for recruiting agents.
Garden design
From a one-person shop to a company booked a year ahead. 30%+ growth for 8 years.
Want numbers like these in your business?
Book a consultationBrands I have worked with
References
What people I worked with say
„I personally do not know anyone who can put together an effective marketing strategy with more overview and perspective. Ask him to show you his mindmaps one day and you will understand."
Tomáš Cako
Digital strategy director, Digiline
„When I face a marketing dilemma, Marek is the one I turn to. His experience and perspective always help me find the right solution."
Zuzana Krasnanská
Head of marketing & communications, CBRE
„He reads a brand and product quickly, defines the weak spots and offers tailored solutions. An expert you can fully rely on."
Katarína Juričková
Group account manager, ISTROPOLITANA
„A universal soldier of digital marketing. Knowledgeable, extremely focused on results. Having him on the team means having success."
Slavo Danko
Founder, Free Spirit Motorcycles
„I appreciate Marek's expert approach and understanding of complex topics. He grasped the matter quickly and proposed solutions that were easy to implement even in our environment."
Martin Kuchta
Associate professor, EUBA
„A reliable strategist with a clear vision who always looks for ways to improve efficiency. His advice brought us concrete results that move our business forward."
Pavol Guber
Founder, Mossdesign
„A professional and marketer with a human approach. Always willing to advise, point the right way and design processes that work."
Katarína Hanicová
Marketing manager, Medolandia
„I value Marek's ability to adapt to our needs quickly and come up with solutions that are simple but effective. The results were measurable."
Peter Šiška
Digital product owner, Gopass
Own ventures
I am my own client
I test ideas on my own projects first. What works becomes a system that earns.
Funsnow Academy
A snowboard school in Jasná. Every euro spent on ads brought €8.45 in revenue. With low variable costs, much of it translated directly into profit.
Marek Kuzmiak
About
Strategy, creativity and business in one
I have been through media and creative agencies, the client side and my own ventures. Today I work as a Growth Strategist at ISTROPOLITANA and help companies directly alongside it.
I believe budget size is not what decides. What decides is whether marketing brings real results. Instead of theory I rely on practice: everything I recommend is proven on my own projects.
How I work
Four things you can rely on
Discretion
What I learn about your business stays between us. If you need an NDA, I will sign it before the first call.
A clear brief
Scope, deliverable and deadline in writing before any work starts. No surprises on the invoice.
Fair payment terms
Projects in two halves, retainers monthly in arrears, consultations only after the call. You never pay for something you have not received.
No universal tricks
I do not have a template I paste onto every business. What I recommend is tested on my own projects.
Questions
What people ask most often
If your answer is not here, write to me. I would rather tell you straight.
01How does this work alongside ISTROPOLITANA? When to go direct and when through the agency?
Directly I work with small and mid-sized companies. Fast communication, no agency overhead, we solve exactly what needs solving. We go through ISTROPOLITANA when you need full service. Strategy, creative, production and media under one roof. On the first call I will tell you which route is faster and cheaper for you.
02What do I get from a single consultation?
60 to 90 minutes on a specific topic. You come with a question, you leave with steps you can take yourself. It is not a presentation or a sales call. If it turns out you need bigger work, I will say so. The consultation fee is then credited against a project or your first month on a retainer.
03I cannot afford a retainer. Is it still worth getting in touch?
Yes. That is why the first step is a consultation. Most collaborations started with a single call. Once it produces a concrete plan, you decide whether you execute it yourself or with me.
04How fast will I see results?
The first changes can happen within a week, usually adjustments to what already runs. A shift in the numbers tends to take one to three months, depending on your sales cycle. Anyone promising results in two weeks is selling you a campaign, not growth.
05Do you work with companies that already have an agency or an in-house marketer?
Yes, and it is a common case. I do not step on their toes. I am the one who names the direction, sharpens the brief and evaluates whether the work brings money. The in-house person gets a better brief and the agency a clearer goal.
06Do prices include VAT?
Prices are exclusive of VAT. I invoice through a VAT-registered company. If your situation is different, tell me on the first call and we will find a setup that works for both sides.
07How does payment work and how long am I tied in?
A project is invoiced in two parts. Half at the start, half on delivery. A retainer is invoiced monthly in arrears. No lock-in, and we agree the notice period up front so neither of us ends up in a corner. A month is usually enough. I do not want a client who stays out of obligation.
08What if you find out you cannot help me?
I will tell you on the first call and you pay nothing. Marketing is not just communication to me. What you sell, to whom and at what price all belong to it and we open those up routinely. But some things are beyond me. When a company cannot deliver what it sells. When it cannot agree internally on where it is going. Or when it is only looking for hands without letting anyone move the direction. I can arrange the hands, but only together with accountability for where they go. Then it is only fair to say so right away and save you money.
Contact
Let's look at your business
Pick what you want to move forward, how you want to meet and when it suits you. I will get back within 24 hours to confirm the slot.
Pick your topics
One or more areas you want to move forward in your business.
Choose your meeting
Online or in person, plus a preferred date that suits you.
We agree on next steps
On a short, commitment-free call we find out if and how I can help.
The first call is commitment-free.